Union Bank of Nigeria Plc’s website has been ranked best for aesthetics and 2nd in customer experience by Web Jurist v12 for 2014 in its recently concluded ratings of banking industry websites. Union Bank’s website was rated 3rd overall in the industry.
The websites of all Nigerian banks were rated according to aesthetics, technical aspects, website content, e-Financial services, customer experience and performance.
Commenting on the ratings, Mrs. Ogochukwu Ekezie-Ekaidem, Head, Corporate Affairs & Corporate Communication, Union Bank stated focus areas as a Bank is to significantly improve our customer experience at all touch points, and the first phase of improvements to our website have clearly yielded the desired results. As we have done with the website, Union Bank will continue to work to provide quality banking services and improved customer experience to all our customers across.
In 2013, Union Bank’s website was ranked 16th in aesthetics and 12th in both customer experience and overall assessment. The Web-Jurist ratings conducted by e-Business experts at Phillips Consulting was established in 2001 to critically and objectively evaluate the effectiveness of websites in Nigeria, focusing initially on the financial services industry and taking into account what the customer wants. Over the years, the ratings have become a barometer for assessing e-business activities and identifying best practices. Union Bank is currently executing its transformation strategy which will improve key areas of its operations.
In a previous statement release by the bank, Mr. Emeka Emuwa, Group Managing Director said, “We are re-positioning our business to reflect a more balanced retail, commercial and corporate banking model with a view to making significant contributions to financial inclusion in Nigeria. We have begun our Branch Optimization work and expect that by the end of 2014, more than 60 branches in prioritized locations will be either refit, relocated or upgraded to serve our customers adequately in those areas. As the bank looks to expand its customer base, we will continue to roll out our Bank of the Future branches, which will rely on technology and innovation to simplify the banking experience for our customers. We plan to double our ATM footprint and enhance our mobile banking platforms, while significantly upgrading our use of technology to enhance our customer experience at all touch
For more information on the Web-Jurist Rating, visit http://www.web-jurist.com/2014
Notes to Editors:
About Union Bank of Nigeria Plc
Established in 1917 and listed on the Nigerian Stock Exchange in 1971, Union Bank of Nigeria Plc is a household name and one of Nigeria’s long-standing and most respected financial institutions. The Bank is a trusted and recognizable brand, with an extensive network of over 350 branches across Nigeria.
In late 2012, a new Board of Directors and Executive Management team were appointed to Union Bank and in 2013 the Bank embarked upon a Transformation Programme, designed to firmly reestablish it as one of Nigeria’s leading financial institutions.
The Bank currently offers a variety of banking services to both Individual and Corporate clients including Current, Savings and Deposit Account services, Funds Transfer, Foreign Currency Domiciliation, Loans, Overdrafts, Equipment Leasing and Trade Finance. The Bank also offers its customers convenient electronic banking channels and products including Online Banking, Mobile Banking, Bank Cards, ATMs and POS Systems.
More information can be found at www.unionbankng.com.
Media Enquiries:
Francis Barde Ogochukwu Ekezie-Ekaidem Tel:+2348023191736 Tel: +234 1 2716800 –ext 2953 Email: fbarde@unionbankng.com
